Average People Will Turn to Any Leader in A Crisis like COVID-19

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  • While a great deal of COVID-19 reseach focuses on what the virus is or how a vaccine might be generated, some sociologists and psychologists are more interested in how a pandemic affects or changes human behavior.
  • Research suggests that, in a crisis, placing faith in a strong leader can serve psychological needs whose importance to us can outweigh our desire even for physical safety.
  • These needs are met by different methods, depending on what country you live in. France's Macron, China's Jinping, and America's Trump have all handed the pandemic in very different ways, but the end result is the same -- visible leaders who give a public face to national leadership, regardless of its optics or efficacy.
  • The piece directly references Trump's daily entourage of health officials as a psychologically supportive image for many Americans.